中文名: 搜索引擎優化教程
英文名: LYNDA.COM SEO LINK BUILDING IN DEPTH
資源格式: 光盤鏡像
主講人: Peter Kent
發行日期: 2012年10月26日
地區: 美國
對白語言: 英語
文字語言: 英文
簡介:

語言：英語
網址：http://www.lynda.com/Git-tutorials/Git-Essential-Training/100222-2.html
類別：教程
由Lynda出品的分布式版本控制系統Git基礎教程。
教學時長：2小時27分鐘，
主講：Peter Kent
　　SEO（Search Engine Optimization）搜索引擎優化的英文縮寫，是指通過采用易於搜索引擎索引的合理手段，使網站各項基本要素適合搜索引擎的檢索原則並且對用戶更友好（Search Engine Friendly），從而更容易被搜索引擎收錄及優先排序從屬於SEM（網絡營銷）。通過SEO這樣一套基於搜索引擎的營銷思路，為網站提供生態式的自我營銷解決方案，讓網站在行業內占據領先地位，從而獲得品牌收益。SEO可分為站外SEO和站內SEO兩種。
SEO的主要工作是通過了解各類搜索引擎如何抓取互聯網頁面、如何進行索引以及如何確定其對某一特定關鍵詞的搜索結果排名等技術，來對網頁進行相關的優化，使其提高搜索引擎排名，從而提高網站訪問量，最終提升網站的銷售能力或宣傳能力的技術。作者Peter Kent介紹了鏈接如何影響網頁排名，揭示了成為一個優秀的入站鏈接的屬性。課程還評估了相互的聯系;通過新聞發布，博客和文章的鏈接建設;利用搜索引擎高質量的鏈接和友好的重要性。
There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site's position in search engine results. In this course, author Peter Kent dissects the anatomy of a link, explains how links affect page ranking, and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases, blogs, and articles; and the importance of using quality links that are search-engine friendly.
Topics include:
Understanding Google PageRank results
Analyzing links
Building local and directory links
Working with article syndication services
Creating link bait
Distributing links of social networks
Buying links: the pros and cons

資源更新列表
http://www.VeryCD.com/i/5190747/create/fol...postTime

目錄:
Introduction
8m 19s
Welcome
1m 53s
How the search engine killed the web directory
3m 47s
How link analysis revolutionized web search
2m 39s
1. Link Basics
46m 0s
Exploring the anatomy of a link
7m 14s
Not just PageRank: Understanding what links do for your site
4m 9s
Explaining Google PageRank
7m 43s
Looking at PageRank in practice
3m 1s
Exploring keywords and Google bombs
6m 47s
The perfect link
6m 13s
Dealing with problem links
3m 19s
Analyzing links
7m 34s
2. Building Links
1h 2m
Exploring the two types of links
5m 11s
Grabbing low-hanging fruit
3m 13s
Fostering a "think links" mentality
2m 26s
Working with "local" pages and directory links
4m 17s
Reciprocal linking: Is it worth the trouble?
3m 57s
Creating press releases
4m 11s
Working with article syndication
5m 39s
Working with bloggers
5m 39s
Creating link bait
4m 36s
Examining social networking links
6m 46s
Getting more links
6m 4s
Working with linking software
2m 28s
Exploring Penguin: The new link approach from Google
7m 39s
3. The Link Game
27m 16s
Buying links: Pros and cons
5m 5s
When is paying for links buying links?
4m 21s
Finding link services
5m 58s
Understanding linking jargon
8m 3s
Questions to ask
3m 49s
Conclusion
3m 27s
Next steps for linking
3m 27s
代碼

JWARE Proudly Presents: Lynda.com - SEO: Link Building in Depth
Release Type: Bookware
Supplier: JWARE
Cracker: JWARE
Packer: JWARE
Protection: DRM
Publisher URL: http://www.lynda.com/
Publisher: Lynda.com
Publication date: 26/10/12
Release date: 28/10/12
Description:
There are two sides to search engine optimization (SEO): on-page
and off-page optimization. Off-page means getting links from other
websites to point back to your site, which strengthens your site's
position in search engine results. In this course, author Peter Kent
dissects the anatomy of a link, explains how links affect page ranking,
and reveals the properties that make an excellent inbound link. The
course also evaluates reciprocal linking; link building via press
releases, blogs, and articles; and the importance of using quality
links that are search-engine friendly.