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中文名：Google網站優化工具基礎視頻教程
英文名：Lynda.com Google Website Optimizer Essential Training
語言：英語
視頻/音頻編碼：WMV | 960x540 | AVC 953 Kbps | AAC 128 Kbps | 871MB
類別：視頻教程

出品公司：Lynda.com
發布時間：2010-09-16
國家： 美國
語言： 英語
作者/主講人：David Booth
時長：3小時37分
樣片： None

簡介：

語言：英語
網址：http://www.lynda.com/home/TutorialLanding.aspx?lpk4=73635
類別：教程

gnomon@TLF
Lynda.com出品的長達3小時37分的視頻教程中David Booth介紹了如何使用google免費工具Website Optimizer進行網頁登陸測試和網頁優化。

In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics.

The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included.

Topics include:

* Understanding conversions and landing page testing
* Selling conversion testing within an organization
* Identifying pages to test
* Estimating sample size
* Choosing an experiment type
* Understanding the inner workings of Website Optimizer
* Creating and running tests
* Reading and interpreting reports
* Validating results and running follow-up experiments
* Integrating with Google Analytics

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