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語言：英語
網址：http://www.lynda.com/Google-Analytics-tutorials/SEO-Fundamentals/89810-2.html
類別：教程




Lynda.com 出品的時長3小時29分鐘的SEO搜索引擎優化基礎教程。David Booth解釋了什麼是搜索引擎優化（SEO） ，全面的了解一下搜索引擎優化的基本知識,用SEO來增加您的網站知名度搜索引擎。如何讀取結果頁，找到你的排名，排名如何影響大型和小型企業。然後找出如何實現基本的優化策略，如進行關鍵字的研究，建立入站鏈接，優化您的網頁和內容，並測量你的成功和進步，同時規劃一個長期的搜索引擎優化策略。電子商務的搜索引擎優化，本地搜索。


In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.

Topics include:
What is SEO?
Understanding how search engines index content
Researching keywords
Using SEO tools
Optimizing pages for keywords
Optimizing code and site structure
Building links to your content
Optimizing non-text components of a web page
Analyzing content quality
Defining your audience, topics, angle, and style
Promoting your content via social media
Measuring SEO effectiveness
Setting up Google+ Local
Building links for an international audience
Optimizing ecommerce sites for search