中文名: Lynda.com出品Google網站優化工具基礎視頻教程
英文名: Lynda.com Google Website Optimizer Essential Training
資源格式: 光盤鏡像
學校: Lynda.com
主講人: David Booth
發行日期: 2010年
地區: 美國
對白語言: 英語
文字語言: 英文
簡介:

中文名：Google網站優化工具基礎視頻教程
英文名：Lynda.com Google Website Optimizer Essential Training
語言：英語
視頻/音頻編碼：WMV | 960x540 | AVC 953 Kbps | AAC 128 Kbps | 871MB
類別：視頻教程
出品公司：Lynda.com
發布時間：2010-09-16
國家： 美國
語言： 英語
作者/主講人：David Booth
時長：3小時37分
樣片： None
簡介：
語言：英語
網址：http://www.lynda.com/home/TutorialLanding.aspx?lpk4=73635
類別：教程
gnomon@TLF
Lynda.com出品的長達3小時37分的視頻教程中David Booth介紹了如何使用google免費工具Website Optimizer進行網頁登陸測試和網頁優化。
In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics.
The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included.
Topics include:
* Understanding conversions and landing page testing
* Selling conversion testing within an organization
* Identifying pages to test
* Estimating sample size
* Choosing an experiment type
* Understanding the inner workings of Website Optimizer
* Creating and running tests
* Reading and interpreting reports
* Validating results and running follow-up experiments
* Integrating with Google Analytics
Important Note !!!
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代碼

                    QUASAR PROUDLY PRESENTS
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                  Google Website Optimizer Essential Training
                                (c) Lynda.com
               Supplier . : QUASAR       Size ..... : 47 x 15MB
               Cracker .. : QUASAR       Protection : Condom
               Packager . : QUASAR       Type ..... : Brain Enhancement
               Date ..... : 09-17-2010   OS ....... : Win/Mac
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    Google Website Optimizer Essential Training
    Author: David Booth
    In Google Website Optimizer Essential Training, David Booth
    shows how to use Website Optimizer, Google's free tool for
    conversion optimization. Conversion optimization, or landing
    page testing, is the process of experimenting with content
    and design alternatives, displaying them to visitors, and
    comparing the results, with the goal of improving site
    performance in regard to marketing, sales, or other conversion
    metrics. The course covers theory and best practices, as well
    as a real-world implementation of A/B and multivariate testing.
    Practical techniques for identifying areas for improvement,
    estimating sample size, choosing an experiment type, designing,
    launching, and validating an experiment, and analyzing Website
    Optimizer reports are included.
    Topics include:
    * Understanding conversions and landing page testing
    * Selling conversion testing within an organization
    * Identifying pages to test
    * Estimating sample size
    * Choosing an experiment type
    * Understanding the inner workings of Website Optimizer
    * Creating and running tests
    * Reading and interpreting reports
    * Validating results and running follow-up experiments
    * Integrating with Google Analytics
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   INSTALLATION
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   Unpack, burn or mount and enjoy.
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   GREETINGS
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   We salute our friends, our loyal members and our fair competitors.
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   安圹圹圹圹圹圹圹舶 ?THE ALMIGHTY QUASAR ?2010 ?安圹圹圹圹圹圹圹舶
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目錄:
Introduction
1. Introduction to Conversion Testing
2. Post-Click Optimization
3. Selling Testing in the Organization
4. Classifying Website Optimizer
5. Testing Types
6. Identifying Test Pages
7. Estimating Sample Size
8. The Basics of Website Optimizer
9. Building Real Tests
10. Reading Reports
11. Validation and Follow-Up
12. Advanced Page Validation
13. Website Optimizer with Google Analytics
14. Advanced Techniques
15. Non-Pageview Goals and Conditional Testing
16. Testing Across Sub- and Top-Level Domains
17. The Website Optimizer Provisioning API
Conclusion