導讀： 中文名: 十億消費者原名: One Billion Customers 別名: Lessons from the Front Lines of Doing Business in China作者: James McGregor資源格式: EPUB出版社: Simon Schuster書號: 9780743258418發行時間: 2005年地區: 美國語 中文名: 十億消費者原名: One Billion Customers 別名: Lessons from the Front Lines of Doing Business in China作者: James McGregor資源格式: EPUB出版社: Simon Schuster書號: 9780743258418發行時間: 2005年地區: 美國語言: 英文簡介:


如果想了解中國政治，經濟的“高級結構”，你應該看看《十億消費者》這本書。它的具體內容有：
－中國加入世貿的諸多內幕，包括中國高層和美國高層間的一些重要事件
－中金：摩根士丹利與建設銀行的合資成敗
－賴昌星小傳
－新華社和道瓊，路透爭奪向中國股市傳送世界財經新聞的“戰役”
－道格拉斯和波音在中國投資前後
－美國媒體大王默多克在中國的起落，鳳凰電視的起步，中國《財經》雜志的創辦
－中國電訊集團，中國聯合通信，UT斯達康的生成發展，和相互之間的爭斗
－哇哈哈集團的發家史，潘石屹和張欣的地產王國
It is well known that with 1.3 billion mouths to feed, China’s market is moving quickly toward surpassing North America and Europe combined. Companies from the U.S. and across the globe are flocking there to buy, sell, manufacture and create new products. But as former The Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with much subterfuge -- nothing is as it seems and nothing about business in China is easy.
　　Quickly becoming the bible for anybody doing business in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world’s fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China’s Communist leaders and the U.S. and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights about how China really works.
　　One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned—from Morgan Stanley’s creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly one hundred strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China’s remarkable rise to power.