中文名: Troika的ABC品牌推廣活動：開始到結束
英文名: Troika's ABC Brand Campaign: Start to Finish
資源格式: 光盤鏡像
發行日期: 2009年1月30日
地區: 美國
對白語言: 英語
文字語言: 英文
簡介:

語言：英語
網址：http://movielibrary.lynda.com/html/modPage.asp?ID=753
類別：教程
翻譯 by gaodeji71@TLF
Lynda.com出品的教程： Troika的ABC品牌推廣活動：開始到結束 (Troika's ABC Brand Campaign: Start to Finish )
主講：Troika Design Group
時長：0.5小時
試聽：http://movielibrary.lynda.com/html/player/?id={E29CC850-81CB-4BD4-BF3C-AE633927E185}&tc=0&height=556&width=960
對ABC電視台的秋季促銷和品牌形象宣傳活動進行了深入的剖析研究，並觀看一段60秒的網絡黃金時段節目視頻剪輯片段。觀摩學習頂級的品牌機構Troika Design Group和Mike Benson (Mike Benson，ABC娛樂的高級副總裁，負責營銷、廣告和推廣 ) 一起進行工作，創建一個網絡品牌標識的視覺判讀(visual interpretation)。
Troika演示了運用他們的"liquid light"創造性平台，來為各種各樣的節目和演員服務，以及如何把真實鏡頭拍攝的部分與各種特效進行合成。

Get an inside view behind the making of ABC TV's fall promotional and brand image campaign, and watch a 60-second spot that showcases the network's prime-time shows. See how top branding agency Troika Design Group works with Mike Benson, ABC Entertainment's senior vice president of marketing, advertising, and promotion, to develop a visual interpretation of the network's brand identity. Troika shows how they apply their "liquid light" creative platform to a wide range of programs and actors. Learn how Troika integrated a variety of special effects with live-action footage of the network's stars in this installment of Start to Finish.

Jzy@TLF-ED => 262.6MB
NFO:
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                             QUASAR PROUDLY PRESENTS
˙ ───────────────────────────────────────────────────────────────────────── ˙
                 Troika's ABC Brand Campaign: Start to Finish
                                (c) Lynda.com
               Supplier . : QUASAR       Size ..... : 19 x 15MB
               Cracker .. : QUASAR       Protection : Condom
               Packager . : QUASAR       Type ..... : Brain Enhancement
               Date ..... : 01-31-2009   OS ....... : Win/Mac
˙ ───────────────────────────────────────────────────────────────────────── ˙
    Troika's ABC Brand Campaign: Start to Finish
    with: Troika Design Group
    Get an inside view behind the making of ABC TV's fall promotional
    and brand image campaign, and watch a 60-second spot that showcases
    the network's prime-time shows. See how top branding agency Troika
    Design Group works with Mike Benson, ABC Entertainment's senior
    vice president of marketing, advertising, and promotion, to develop
    a visual interpretation of the network's brand identity. Troika
    shows how they apply their "liquid light" creative platform to a
    wide range of programs and actors. Learn how Troika integrated a
    variety of special effects with live-action footage of the
    network's stars in this installment of Start to Finish.
˙ ───────────────────────────────────────────────────────────────────────── ˙
   INSTALLATION
   ────────────
   Unpack, burn or mount and enjoy.
˙ ───────────────────────────────────────────────────────────────────────── ˙
   GREETINGS
   ─────────
   We salute our friends, our loyal members and our fair competitors.
˙ ───────────────────────────────────────────────────────────────────────── ˙
   ░▓██████████████▓░ ˙˙˙ THE ALMIGHTY QUASAR ˙ 2009 ˙˙˙ ░▓██████████████▓░
˙ ───────────────────────────────────────────────────────────────────────── ˙

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