資料介紹

• 市場營銷/銷售技巧

學校介紹:
University of Regina
Paul. J. Hill School of Business

加拿大 裡賈納大學 商學院

裡賈納大學創始於1911年，是加拿大公立院校之一，位於加拿大南部薩斯客徹溫省首府裡賈納市，享有加拿大陽光城市美譽。 裡賈納大學目前有全職教師1200人，學生11779人，校本科生為10833人，留學生占在校的3%，下設9個院及23個系，學生各類社團共80多個。


教授介紹:
Robert Giberson

Associate Dean, Special Projects
Associate Professor

PhD (ABD), Richard Ivey School of Business, University of Western Ontario, 1999.
MBA, Wilfrid Laurier University, 1991.
BSc (Hons.), University of Western Ontario, 1984


內容介紹:
-Strategic Management: Creating Competitive advantages
-Analyzing the External Environment of the Firm
-Analyzing the Internal Environment of the Firm
-Recognizing a Firm’s Intellectual Assets
-Business Level Strategy: Creating and Sustaining Competitive Advantage
-Corporate Level Strategy: Creating Value through Diversification
-International Strategy
-Disruptive Environments and Digital Business Strategies
-Creating Effective Organizational Design
-Strategic Control and Corporate Governance
-Strategic Leadership: Creating a Learning Organization and a Ethical Organization