導讀： 資源介紹 語言: 英文 地區: 美國 圖書fenlei: 經濟 中文名: 用 LinkedIn 做生意 發行時間: 2012年 原名: LinkedIn for Business How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn 資源格 資源介紹 語言: 英文 地區: 美國 圖書fenlei: 經濟 中文名: 用 LinkedIn 做生意 發行時間: 2012年 原名: LinkedIn for Business How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn 資源格式: PDF 版本: 英文版 簡介:
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內容介紹：
LinkedIn是一家面向商業客戶的社交網絡（SNS）服務網站，成立於2002年12月並於2003年啟動。網站的目的是讓注冊用戶維護他們在商業交往中認識並信任的聯系人，俗稱“人脈”（Connections）。用戶可以邀請他認識的人成為“關系”（Connections）圈的人。現在用戶數量已達1.75億，平均每一秒鐘都有一個新會員的加入。而且美國本土的用戶人數已經下降到只占38%。
內容截圖：

目錄: Part I LinkedIn for Business
1Twenty-first Century Sales and Marketing: LinkedIn
Meets Marketing, Advertising, and Sales .........................................................1
Part II LinkedIn Marketing
2Best Practices: Online Marketing and LinkedIn .........................................19
3Impressive Employees: LinkedIn Profile Enhancement,
Findability, and Thought Leadership ...............................................................41
4Amazing Brands: Company Pages That Grow Business ......................65
5Generating Leads with Content Marketing and LinkedIn
Answers, Events, & Groups ......................................................................................77
6Get It All Done: Your Weekly LinkedIn Marketing Routine .......107
Part III LinkedIn Advertising
7Best Practices: Online Advertising and LinkedIn
Advertising ....................................................................................................................115
8Win First with Strategy: Inbound Advertising and
Marketing with LinkedIn ........................................................................................135
9B2B Advertising: How to Create and Optimize
LinkedIn Ads .....................................................................................................................147
10Advanced Strategies and Tactics for High-Impact
LinkedIn Ads .....................................................................................................................159
Part IV LinkedIn Sales
11Best Practices: Traditional and Modern Sales ............................................175
12Salespeople and Social Sales ......................................................................................193
13Social Sales Prospecting and Making Contact ...........................................201
Part V Conclusions
14How Advertising, Marketing, and Sales Employees
Work Together for Extraordinary B2B Results ....................................213
15The LinkedIn Advantage: Five Organizational
Shifts That Support B2B Success.......................................................................221
16Social Prospects: The Future of B2B Social Media ................................229
Index .............................................................................................................................................241