導讀： 簡介: 內容簡介傻瓜會計教您會計基本知識，幫你避免會計欺詐，盡量減少混亂，利潤最大化。讓你了解如何管理公共或私營公司的庫存，報告中的收入和費用，利潤評估，分析企業的長 簡介:


內容簡介
傻瓜會計教您會計基本知識，幫你避免會計欺詐，盡量減少混亂，利潤最大化。讓你了解如何管理公共或私營公司的庫存，報告中的收入和費用，利潤評估，分析企業的長處和弱點，並管理一個更好的底線預算。
Learn the basics of practical accounting easily and painlessly with Accounting For Dummies, 4th Edition, which features new information on accounting methods and standards to keep you up to date. With this guide, you can avoid accounting fraud, minimize confusion, maximize profits, and make sense of accounting basics with this plain-English guide to your accountant’s language. Understand how to manage inventory, report income and expenses for public or private companies, evaluate profit margins, analyze business strengths and weaknesses, and manage budgets for a better bottom line.
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因為Accounting和Bookkepping系列太少，不想也不好意思單獨開出一個系列來發布，所以就列在此系列下


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Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches.
Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service.
* Explains Internet and search engine marketing to work for you
* Helps you identify customers where you least expect them
* Offers tips on using online resources to size up competitors
* Covers effective product positioning in a crowded marketplace
* Introduces guerilla and global marketing
想要提高你的營銷技能，推廣您的產品和服務？傻瓜市場營銷告訴您如何了解市場懂得營銷，市場有效的產品定位，提高客戶對產品或服務的認知度，運用互聯網和搜索引擎等
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Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.
This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to:
* Reach out to multicultural customers
* Develop strong relationships
* Adapt your sales presentations and techniques
* Clear language barriers
* Boost your street cred
* Present appealing financing options
* Create a foundation for long-term success
* Handle negotiations with skilled hagglers
* Recognize and overcome objections
* Adopt techniques to close the sale
* Create a strong referral base
* Avoid cultural conflicts
* Maintain a diverse sales team
要接觸到多元文化的客戶？傻瓜跨文化銷售是為滿足新顧客的需要，幫您將獲得關鍵的跨文化技能。
您將學習如何做多元文化研究，開發具有廣泛吸引力的營銷活動，選擇正確的媒體等
*發展強有力的關系
*適應你的銷售演示和技術
*清除語言障礙
*提高您的街頭威望
*采用的技術來完成銷售
*避免文化沖突
*保持多樣的銷售團隊
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